战时的商业宣传(英中对照)

古德明《征服英语》之英语军事故事，古德明，香港英语教育作家，他开了一个《征服英语专栏》，在专栏中专门用英语写了世界近代史上的军事小故事，用英语讲述历史中那些惊心动魄的战争。
战时的商业宣传
tons of cocoa were consumed daily by the american armed forces during world war ii, leaving little for civilians on the home front. advertisements like the following kept brand names in public view:"chocolate is a fighting food! if you can't always get your favourite nestle's chocolate bar, remember that the needs of our armed forces come first."
and coca-cola managed to make itself one of the most widely distributed products of wartime. the coca-cola company persuaded the army and navy, early in the war, that its refreshing non-alcoholic beverage perfectly matched the fighting men's needs. thus coca-cola travelled with the american troops all over the world, and experienced an astonishing global expansion in the decade after the war.

第二次世界大战期间,美军每天消耗数以吨计的可可粉,供应后方民众的可可粉自然不足。各公司担心其商标遭民众淡忘,会刊登以下这样的广告:「巧克力是战争食品!假如你有时未能买到心爱的雀巢牌巧克力条,请记着:首先要照顾我国军人的需求。」
可口可乐更力争上游,成为战时最畅销产品之一。战争初年,美国陆军、海军接纳了可口可乐公司的说法,认为这种提神的非酒精饮料,最符合军人需要。于是,美军走遍全球,可口可乐也跟着传遍全球。战后十年间,可口可乐的世界销量有了惊人增长。